Over the past few months we have done a lot of stock taking on our existing website. This has helped us inform the way we want to move forward with the re-development.
It’s also a good way of benchmarking for the future. Our current site is over three years old. In this time, we have gathered a large quantity of statistics about usage of the site. We can see what people come to our site for, as well as what type of information we present to them when they do – from content pages to PDF documents.
By looking at where we are now, we hope to get a good idea of how our re-developed site has improved the customer experience.
We’ve put together an infographic to highlight the most interesting (to us, at least) key statistics from the last three years. If infographs are not your thing, the statistics are also available below with a little explanation of the figures.
Content growth
The figures around content show that the site has grown, despite attempts to keep page numbers down. This has sometimes led to unnecessarily long pages, something we are going to be looking at during the re-development.
| Year | Number of pages |
|---|---|
| 2012 | 996 |
| 2013 | 1208 |
| 2014 | 1191 |
| 2015 | 1244 |
Likewise, the number of PDF documents on our site has also grown, getting up to nearly 3000 at some points. We have managed to bring this back down through careful assessment of the need for a document, but we still have a long way to go.
| Year | Number of documents |
|---|---|
| 2012 | 1874 |
| 2013 | 2840 |
| 2014 | 1197 |
| 2015 | 2170 |
Overall key figures
| Page views | 17,752,383 |
|---|---|
| Visitors | 2,841,258 |
| Visits | 5,898,175 |
Yearly key figures
These figures show us that in terms of visits and visitors, we have had a steady increase in both, reflecting the general trend towards online services. Similarly, the number of page views has also grown over the years.
| 2012-13 | 2013-14 | 2014-15 | |
|---|---|---|---|
| Visits | 1,581,131 | 2,172,729 | 2,354,903 |
| Visitors | 793,654 | 1,097,603 | 1,227,738 |
| Page views | 5,097,905 | 6,144,779 | 7,028,221 |
For a more detailed breakdown of our statistics, we update our website statistics page monthly.
We’ll also be back over the coming weeks to take a closer look at what these figures have shown us.
