3 years and counting

Over the past few months we have done a lot of stock taking on our existing website. This has helped us inform the way we want to move forward with the re-development. It’s also a good way of benchmarking for the future. Our current site is over three years old. In this time, we have gathered a large quantity … Continue reading 3 years and counting

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Persona development

Thinking about who your customers are is a vital part of any website. To help us keep our customers in mind as we plan out user journeys and content, we are developing a series of personas. These personas are used to capture trends in our customer base, as well as edge cases. The ones we … Continue reading Persona development